The Strad

The redesign of The Strad was completed over an eight month period and was in response to a change in editorial direction. The brief was to put the player/instrument to the fore. The idea behind the redesign was 'player/instrument' as icon. Design & Art Direction: Alex Cameron and Kelly Al-Saleh

The Guides

Wexas destination supplements, The Guides, are product brochures that go out to the membership by post periodically. They were redesigned alongside Vista and followed the same logic and brief. The key was to let the reader get to the information they wanted in a no-fuss way while at the same time looking like an interesting read in its own right. We developed a colour scheme that, over time, would be readily identifiable to the reader. Furthermore, we hoped that the design would play its part in inspiring the reader to visit new destinations. Design & Art Direction: Alex Cameron and Pieter Stander